A collection of custom-built technical SEO, international SEO, and on-page tools designed to help you audit, optimize, and rank higher.
Analyze website performance and audit critical technical SEO factors.
Run Technical SEO Audit
Create valid JSON-LD code to win rich snippets in search engine results.
Generate Schema Markup
Validate your robots.txt file to ensure proper crawler access and indexing.
Test Robots.txt File
Create formatted hreflang tags using standard ISO language and region codes.
Build Hreflang Tags
Verify your live hreflang implementation and check for self-referencing tags.
Check Hreflang Setup
Crawl websites, extract internal URLs, and generate an XML sitemap with depth-based discovery.
Generate XML Sitemap
Trace redirect chains, check status codes, and uncover unnecessary hops that waste crawl budget.
Check Redirect ChainBecause Google doesn’t rank your feelings. Real playbooks from someone who’s used every tactic on live sites.
Master crawlability, indexation, site architecture, and Core Web Vitals.
The Tech SEO Manual
Optimize your content, headings, and metadata for relevance and intent.
The On-Page Playbook
Build topical authority and prove your expertise, experience, and trust to Google.
The E-E-A-T Blueprint
Find the exact terms your audience is actually searching for and map them to the funnel.
The Keyword Playbook
Dominate the Google Map Pack and attract highly-qualified local customers.
The Local Blueprint
Earn high-quality backlinks, build domain authority, and leverage digital PR.
The Off-Page Manual
Scale organic traffic and sales for your online store with faceted navigation SEO.
The E-Com Playbook
Adapt your organic visibility strategy for AI Overviews and generative search engines.
The AI Search Playbook
Measure your impact, track conversions, and prove SEO ROI to stakeholders.
The Analytics Playbook
The exact software stack Subu uses to audit, monitor, and optimize client websites.
The SEO Tools PlaybookBecause trauma shared is traffic earned.
Here’s the thing about declaring SEO dead: it’s basically a tradition at this point. SEO was born in July 1997 when a spammer used…
Two articles. Same topic. Same search intent. Similar content quality. One shows up in Google with star ratings, a publication date, an author name,…
Two URLs. Same website. Same content. Same page, effectively. Tell me which one you’d click. Tell me which one Google trusts more. Tell me…
You’ve read The Tech SEO Manual. Thirteen articles. Every layer of technical SEO from robots.txt to hreflang, from Core Web Vitals to JavaScript rendering.…
I put “I speak fluent hreflang” on my About Me page. I meant it as a flex. But honestly, after watching how many ways…
No, Google will not penalise you for having duplicate content. I want to lead with that because half the internet is catastrophising about duplicate…
Picture this. Google sends a crawler to your website. It has a finite amount of time and resources to spend. It starts crawling. Page…
Let me tell you about a very bad six weeks. A company — established brand, strong organic traffic history, real revenue dependency on search…
