SEO by Subu:
Where Algorithms Meet Anxiety

Depends on what’s broken. If it’s crawl issues, content gaps, keyword cannibalization, thin pages, toxic backlink profiles, or a site Google simply doesn’t trust — yes, that’s the exact mess Subu untangles for a living. If you’re looking for someone to promise Page 1 in 30 days, that’s not here. What is here: honest diagnosis, a clear plan, and execution that’s been tested on real sites since 2012.

→ See what that looks like on the Portfolio page.

The honest answer nobody gives you: it depends on where you’re starting from. A technically broken site with zero authority needs 3–6 months before organic traffic moves meaningfully. A site that’s already indexing well but underoptimized can see shifts in 6–10 weeks. Subu will tell you exactly what to expect after the first audit — no vanity metrics, no manufactured urgency.

It starts with a full audit — technical, on-page, content, and competitive. From there, you get a prioritized roadmap, not a 40-slide deck you’ll never open again. Execution happens in phases: fix the foundation first, then build content and authority. You get regular updates, plain-English reporting, and someone who actually explains why something is being done — not just that it is.

→ Questions before committing? Drop a line here.

No. Subu has worked with bootstrapped startups, solo founders, niche consultants, and mid-sized businesses. The scope changes based on budget — a smaller engagement might focus purely on technical fixes and a 3-month content plan, while a larger one covers the full stack. What doesn’t change: the quality of thinking behind the work. Reach out with your URL and goals — you’ll get a straight answer on whether it makes sense.

Because Subu shows the work. No mystery deliverables, no proprietary “algorithm” nobody can explain, no lock-in contracts that keep billing you while rankings flatline. Every recommendation comes with a reason. Every report shows what moved, what didn’t, and what comes next. The portfolio exists precisely so you can see what past work looks like before deciding anything.

→ See the case studies and make your own call.

Yes. The site is based in India, the SEO is global. Subu has worked with clients targeting audiences in the US, UK, and across South and Southeast Asia. Time zones are manageable — most client communication happens async anyway, which means you get thoughtful responses instead of rushed calls.

More than ever — and also differently than before. AI Overviews and LLM-based search have changed how visibility works, not whether it matters. Sites with strong E-E-A-T signals, well-structured content, and real topical authority are the ones getting cited in AI responses. The sites cutting corners on content and technical SEO are disappearing faster. So yes, SEO is worth it — but the playbook has evolved. Subu’s AI Search guide covers exactly how.

Primarily website SEO — technical, on-page, content strategy, local, and e-commerce. YouTube SEO shares principles (keyword research, metadata, watch-time signals) but is its own discipline. If your goal is cross-channel visibility with YouTube as a component of a broader content strategy, that’s a conversation worth having. If you need a dedicated YouTube-only engagement, Subu will tell you upfront whether it’s the right fit.

Yes — and ecommerce SEO is one of the most technical and high-stakes areas Subu works in. Product pages, category pages, faceted navigation, duplicate content from filters, crawl budget waste, schema for products and reviews — it’s a different beast from a regular content site. The goal isn’t just traffic. It’s traffic that buys.

→ See the E-Commerce SEO Playbook for what this looks like in practice.

Absolutely. Shopify is a solid platform for SEO — but it comes with its own set of quirks: duplicate URLs from collections, limited control over certain redirects, bloated app scripts that hurt Core Web Vitals, and product schema that’s often incomplete out of the box. Subu has worked on Shopify stores and knows exactly where the platform helps you and where it quietly creates problems you don’t notice until rankings drop.

Local SEO is one of the highest-ROI SEO investments a local business can make. Ranking in the Google Maps pack and local organic results means you’re visible exactly when someone in your area is actively looking for what you offer. Google Business Profile optimization, local citations, location-specific content, and review signals — these are all very fixable, very measurable, and very impactful for local businesses.

→ Subu’s Local SEO Blueprint breaks down the full approach.

Yes — but JavaScript-heavy sites need extra attention. If Google can’t render your JS properly, your content simply doesn’t exist in search. Common issues include: content that loads client-side and never gets indexed, missing titles and H1s on dynamic pages, and hreflang tags that render too late. Subu checks rendering, uses Google’s URL Inspection tool to verify what’s actually indexed, and fixes the gaps between what your site looks like in a browser and what Google actually sees.