General SEO
The Day SEO Died: Is SEO Dead in 2026?
Here’s the thing about declaring SEO dead: it’s basically a tradition at this point. SEO was born in July 1997 when a spammer used…
The Blog (Because Google Demands Fresh Content)
Actual SEO tips, migration war stories, and guides written between caffeine overdoses.
General SEO
Technical SEO
Structured Data & Schema Markup: Speak Google’s Language (It’s Fluent in Code, Not Vibes)
Two articles. Same topic. Same search intent. Similar content quality. One shows up in Google with star ratings, a publication date, an author name,…
Technical SEO
URL Structure: The Thing You Set Up Once and Live With Forever. Get It Right.
Two URLs. Same website. Same content. Same page, effectively. Tell me which one you’d click. Tell me which one Google trusts more. Tell me…
Technical SEO
The Technical SEO Audit Checklist: Run This Before and After Everything
You’ve read The Tech SEO Manual. Thirteen articles. Every layer of technical SEO from robots.txt to hreflang, from Core Web Vitals to JavaScript rendering.…
Technical SEO
International SEO & Hreflang: One Wrong Tag and Google Shows Your Spanish Page to Someone in Sweden
I put “I speak fluent hreflang” on my About Me page. I meant it as a flex. But honestly, after watching how many ways…
Technical SEO
Duplicate Content: The SEO Problem You’re Almost Certainly Causing Yourself
No, Google will not penalise you for having duplicate content. I want to lead with that because half the internet is catastrophising about duplicate…
Technical SEO
Crawl Budget Optimization: Google Has Limited Time for Your Website (Stop Wasting It on Junk)
Picture this. Google sends a crawler to your website. It has a finite amount of time and resources to spend. It starts crawling. Page…
Technical SEO
JavaScript SEO: When Your Beautiful Website Is a Blank Page to Google
Let me tell you about a very bad six weeks. A company — established brand, strong organic traffic history, real revenue dependency on search…
Technical SEO
Redirects: Moving Your Pages Without Losing Your Rankings (Or Your Mind)
Imagine you ran a popular bakery at 42 Main Street for five years. Loyal customers. Word-of-mouth reputation. The best croissants in the city. Then…
Technical SEO
Canonicalization: When Google Finds Five Versions of Your Page and Ranks None of Them
Quick question. How many versions of your homepage does Google see right now? If your instinct is “one, obviously” — I’d like to invite…