Actual SEO tips, migration war stories, and guides written between caffeine overdoses.
Technical SEO
Two articles. Same topic. Same search intent. Similar content quality. One shows up in Google with star ratings, a publication date, an author name,…
Technical SEO
Two URLs. Same website. Same content. Same page, effectively. Tell me which one you’d click. Tell me which one Google trusts more. Tell me…
Technical SEO
You’ve read The Tech SEO Manual. Thirteen articles. Every layer of technical SEO from robots.txt to hreflang, from Core Web Vitals to JavaScript rendering.…
Technical SEO
I put “I speak fluent hreflang” on my About Me page. I meant it as a flex. But honestly, after watching how many ways…
Technical SEO
No, Google will not penalise you for having duplicate content. I want to lead with that because half the internet is catastrophising about duplicate…
Technical SEO
Picture this. Google sends a crawler to your website. It has a finite amount of time and resources to spend. It starts crawling. Page…
Technical SEO
Let me tell you about a very bad six weeks. A company — established brand, strong organic traffic history, real revenue dependency on search…
Technical SEO
Imagine you ran a popular bakery at 42 Main Street for five years. Loyal customers. Word-of-mouth reputation. The best croissants in the city. Then…
Technical SEO
Quick question. How many versions of your homepage does Google see right now? If your instinct is “one, obviously” — I’d like to invite…
Technical SEO
Gather round. Subu needs to tell you about the website that was actively warning users away from itself. A client came to me —…
