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What E-E-A-T Is and Why It Changes Everything
Why Google Added the Second E
The Four Dimensions
2. Experience Signals
3. Expertise Signals
4. Authoritativeness
5. Trustworthiness
6. YMYL Content
7. Author Bio Optimisation
8. Content Strategy and Topical Authority
9. Topical Maps and Cluster Architecture
10. Content Refresh and Pruning
11. Content Gap Analysis
12. Content Calendar for SEO
The Through-Line That Ties All 12 Together
