SEO consultant in India

SEO Consultant for Technical SEO, On-Page SEO and SEO Audits.

I help businesses fix messy websites, confusing rankings, technical SEO issues, and content that exists but does not perform.

The best SEO Consultant According to my mom and sometimes Google.
The usual endgame
  • Rankings
  • Revenue
  • Fewer SEO emergencies
That is usually the point of the exercise.
SEO by Subu consultant illustration for technical SEO, on-page SEO and SEO audits No dashboard theatre
Diagnosis before decoration. Find the blocker. Fix the priority. Then let the graph earn its confidence.
When to hire an SEO consultant

When the website stops making sense.

You need an SEO consultant when the website has traffic, content, and technical problems, but no clear priority list.

  • Traffic dropped and nobody knows why.
  • Pages are indexed but not ranking.
  • Technical SEO issues keep coming back.
  • Content is being published but not performing.
  • A migration or redesign hurt your SEO.
  • Google is ignoring your most important pages.
  • Reports exist, but priorities do not.

The symptom is not always the problem.

Match the visible SEO issue to the consulting support most likely to solve it.

Traffic dropped and nobody knows why

Look for migration issues, content decay, cannibalization, indexing changes, or algorithm impact.

SEO recovery consultant
Google cannot crawl or understand the site

The site may work for users but still confuse crawlers.

Technical SEO consultant
Pages should rank but don’t

The page may miss intent, depth, structure, internal links, or usefulness.

On-page SEO expert
Reports are confusing and priorities are missing

You need diagnosis, not another decorative dashboard.

SEO audit consultant
Content exists but does nothing

Content needs purpose, topic strategy, updates, pruning, and better internal links.

Content SEO consultant
Growth needs direction

Search strategy, page prioritization, topical authority, and implementation planning.

SEO strategy consultant

SEO consulting services.

Clear, practical SEO consulting across technical SEO, on-page SEO, audits, recovery, strategy, and content-led growth.

01

Technical SEO Consultant

Technical SEO consulting for crawling, indexing, architecture and site health.

I help diagnose crawlability, indexation, redirects, canonicals, duplicate pages, site architecture, schema, templates, pagination, faceted navigation, Core Web Vitals, internal linking, and migrations.

CrawlingIndexingRedirectsCanonicalsSchemaCore Web VitalsMigrations
For when the site works beautifully for humans and mysteriously not for crawlers.
02

On-Page SEO Expert

On-page SEO expert for pages that should rank but don’t.

I improve search intent alignment, page structure, headings, metadata, content depth, topical relevance, internal links, UX alignment, and whether the page actually deserves to win.

Search intentHeadingsMetadataContent depthInternal linksPage usefulness
For pages that exist, but have not made a convincing case to rank.
03

SEO Audit Consultant

SEO audits that turn confusion into a priority list.

A useful audit identifies what is hurting performance, why it matters, and what your team should do next. This can include technical audits, content audits, on-page audits, Search Console reviews, analytics reviews, crawl checks, and implementation roadmaps.

Technical auditContent auditOn-page auditSearch ConsoleAnalyticsRoadmap
Not a graveyard of screenshots. A list of what to fix first.
04

SEO Recovery Consultant

SEO recovery consultant for traffic drops, migration issues and ranking decline.

I investigate traffic drops, migration losses, indexing issues, cannibalization, content decay, ranking declines, template changes, technical problems, and algorithm update impact.

Traffic dropsMigration lossCannibalizationContent decayRanking decline
For when the graph falls and everyone suddenly becomes a detective.
05

SEO Strategy Consultant

SEO strategy consultant for search-led growth.

I connect keyword opportunities with business goals, content planning, topical authority, page prioritization, internal linking systems, and a roadmap your team can actually implement.

Keyword strategyTopical authorityContent planningPage priorityRoadmap
For when you need direction, not just more keywords.
06

Content SEO Consultant

Content SEO consultant for content that exists but does not perform.

I improve content gaps, content refreshes, pruning, topic clusters, page usefulness, internal linking, and conversion intent so content supports rankings and business outcomes.

Content refreshPruningTopic clustersContent gapsInternal links
For content machines producing a lot and achieving little.

How the SEO consulting process works.

The goal is to move from confusion to implementation with a clear sequence of decisions.

1

Diagnose

Analyze the website, business goals, analytics, Search Console, rankings, crawl data, technical setup, and business context.

2

Prioritize

Separate symptoms from root causes. Decide what needs to be fixed now, what can wait, and what is safe to ignore.

3

Fix

Create practical recommendations for developers, content teams, founders, or marketers to execute without confusion.

4

Build

Turn scattered SEO activity into stronger pages, clearer signals, and better architecture.

5

Review

Track what changed, what improved, and what deserves attention next.

The usual SEO chaos characters.

A focused cast of familiar SEO chaos characters. The full Subuverse is one click away.

Riya from the Subuverse

Riya

Traffic dropped. Panic arrived first.

SEO recovery
Vik from the Subuverse

Vik

“I only changed one thing.” It was not one thing.

Technical SEO
Asha Ji from the Subuverse

Asha Ji

ROI needed yesterday. Strategy needed today.

Prioritization
AlgoJi from the Subuverse

AlgoJi

Confident advice. Questionable accuracy.

SEO audit
Sana from the Subuverse

Sana

The calm architect who makes broken systems behave.

Site architecture
Penguin from the Subuverse

Penguin

Algorithm chaos enters silently. Everyone checks rankings.

Algorithm chaos

SEO consulting across major industries.

Different markets. Different mess. Same need for clearer signals.

SaaS and technology Product pages, feature pages, comparison content, technical cleanup, and search-led growth systems.
Real estate Project pages, location pages, listing visibility, local intent, and lead-focused SEO.
Education and edtech Program pages, exam content, admissions funnels, topical coverage, and conversion journeys.
E-commerce and Shopify Collections, product pages, faceted navigation, internal links, and technical SEO cleanup.
Healthcare and wellness Useful content, trust signals, local visibility, service pages, and careful intent matching.
Finance and professional services High-trust pages, lead journeys, authority-building content, and clearer service architecture.
Travel and hospitality Destination pages, experience pages, local intent, and conversion-focused content structure.
Media and marketplaces Indexation, templates, crawl scale, internal linking, and scalable search architecture.
Local businesses Local landing pages, service-area visibility, Google-friendly structure, and lead clarity.
B2B services Service pages, authority content, organic lead generation, and clearer buyer journeys.
Why SEO by Subu

Search experience since 2012. Less theatre. More signal.

I bring technical, content, and business thinking together so SEO decisions are easier to understand and easier to implement.

  • Technical + content + business thinking
  • Practical recommendations your team can execute
  • Ruthless prioritization, not noise
  • Clear implementation support
  • No dashboard theatre

SEO consultant FAQs.

Useful answers before you send the website and the problem.

Can Subu actually fix my website’s SEO?

Depends on what’s broken. If it’s crawl issues, content gaps, keyword cannibalization, thin pages, toxic backlink profiles, or a site Google simply doesn’t trust, yes, that’s the kind of mess I work on. If you want a Page 1 in 30 days promise, that’s not here. What is here: honest diagnosis, a clear plan, and execution tested on real sites since 2012. See what that looks like on the Portfolio page.

What does an SEO consultant do?

An SEO consultant analyzes your website, identifies technical, content, and structural roadblocks, and provides a prioritized strategy to improve search visibility, user experience, and organic traffic.

When should I hire an SEO consultant?

You should hire an SEO consultant when traffic drops, pages do not rank, technical issues keep returning, a migration goes wrong, or your team needs senior SEO direction.

How long before I see real results?

It depends on where you’re starting from. A technically broken site with low authority may need 3–6 months before organic traffic moves meaningfully. A site that is already indexed well but underoptimized can see shifts in 6–10 weeks. After the first audit, I’ll tell you what looks realistic, what is uncertain, and what should not be sold as a miracle.

What does working with Subu actually look like?

It usually starts with an audit covering technical SEO, on-page SEO, content, and competitive context. From there, you get a prioritized roadmap, not a 40-slide deck you’ll never open again. Execution happens in phases: fix the foundation, improve the important pages, then build the content and authority layer. Questions before committing? Email me here.

What is included in an SEO audit?

An SEO audit can include technical SEO, on-page SEO, content review, Search Console analysis, analytics review, crawl checks, and a prioritized implementation roadmap.

Do you offer technical SEO consulting?

Yes. Technical SEO consulting includes crawlability, indexation, site architecture, redirects, canonicals, schema, Core Web Vitals, internal linking, and migrations.

Can you help with traffic drops?

Yes. I can diagnose traffic drops caused by technical errors, migrations, indexing issues, content decay, cannibalization, algorithm updates, or unclear page intent.

Do you only work with big budgets?

No. I’ve worked with bootstrapped startups, solo founders, niche consultants, and mid-sized businesses. The scope changes based on budget. A smaller engagement may focus on technical fixes and a focused content plan, while a larger one can cover the full SEO stack. What doesn’t change is the quality of thinking behind the work.

I’ve been burned by SEO agencies before. Why should I trust this?

Because the work is visible. No mystery deliverables, no proprietary algorithm nobody can explain, no lock-in contracts while rankings flatline. Every recommendation comes with a reason. Every report shows what moved, what didn’t, and what comes next. See the case studies and make your own call.

How is an SEO consultant different from an SEO agency?

An SEO consultant usually provides senior diagnosis, strategy, prioritization, and implementation clarity. The goal is direct thinking, not layers of account management.

Do you help with implementation?

Yes. I can support developers, content teams, founders, and marketers with practical recommendations and implementation reviews.

How long does SEO consulting take?

It depends on the website, issue, scope, and implementation speed. Some audits are short projects, while recovery and growth work may need ongoing support.

Do you work with in-house teams?

Yes. I can work with in-house marketing, content, product, and development teams to diagnose issues, prioritize work, and review implementation.

Do you work with clients outside India?

Yes. SEO by Subu is based in India, but SEO is not limited by geography. I can work with clients targeting audiences in the US, UK, South Asia, Southeast Asia, and other markets. Most communication can happen asynchronously, which usually leads to better thinking and fewer rushed calls.

Is SEO still worth it in the age of AI search?

Yes, but the playbook has changed. AI Overviews, LLM search, and answer engines reward sites with clear structure, strong topical authority, useful content, and trustworthy signals. Weak content and messy technical SEO are becoming easier to ignore. Read the AI Search, AIO, AEO, GEO and LLM SEO guide.

Do you handle YouTube SEO or just website SEO?

Primarily, I work on website SEO: technical SEO, on-page SEO, content strategy, local SEO, and e-commerce SEO. But yes, YouTube SEO can be part of the conversation when it supports broader search visibility. That can include keyword research, metadata, video topic planning, and how YouTube fits into your content strategy.

Do you do SEO for ecommerce stores?

Yes. E-commerce SEO is one of the most technical and high-stakes areas I work on. Product pages, category pages, faceted navigation, duplicate content from filters, crawl budget waste, schema for products and reviews: it is a different beast from a regular content site. The goal is not just traffic. It is traffic that buys. See the E-commerce SEO playbook.

My store runs on Shopify. Can you still help?

Yes. Shopify is a strong platform, but it has SEO quirks: duplicate URLs from collections, limited redirect control, app scripts that slow pages, and product schema that is often incomplete. I can help identify where Shopify is helping, where it is quietly creating problems, and what should be fixed first.

I have a local business. Is SEO even relevant for me?

Yes. Local SEO can be one of the highest-ROI SEO investments for a local business. Ranking in Google Maps and local organic results puts you in front of people who are actively looking for your service. Google Business Profile optimization, local citations, location-specific content, and reviews all matter. Read the Local SEO blueprint.

My website is built on React or Next.js. Will SEO even work?

Yes, but JavaScript-heavy sites need extra care. If Google cannot render your content properly, your page may look fine to users while being weak or incomplete in search. Common issues include client-side content that is not indexed, missing titles and H1s on dynamic pages, late-rendered canonical or hreflang tags, and internal links that crawlers cannot follow cleanly.

Search Console therapy starts here

Bring the SEO mess. I’ll bring the structure.

Start with context

Email me your website, the SEO problem, and what you are trying to improve. If it needs a call, we can move there after the context is clear.

Talk to Subu