Hi. I'm Subu.

I've been in the SEO game (full time and part time) since 2012. That means I've survived the original Google Panda and Penguin massacres, explained "why traffic dropped" approximately 10,000 times, and successfully migrated dozens of complex websites without completely losing my mind... barely.

I speak fluent hreflang, debug React and Next.js crawl errors at 3 AM while the rest of the world sleeps, and argue with clients about why they can't just delete their highest-traffic pages for "aesthetic reasons" like my life depends on it (because, let's face it, my sanity does).

After more than a decade in this industry, I've seen things you wouldn't believe:

• Dev teams pushing staging sites to production with a Disallow: / in robots.txt... and leaving it for a month.
• A custom 404 Page Not Found outranking the actual homepage for the client's own brand name.
• Clients demanding #1 rankings for impossible keywords without letting me touch a single H1 tag.
• Google dropping catastrophic core updates on a Friday night right before a holiday weekend.
• Beautiful, expensive websites that look amazing to humans but render as a completely blank page to Googlebot.
• The phrase: "Just make us show up when people search for anything."

This comic strip? It's my therapy.

Almost every single day, I turn my daily SEO nightmares, client requests, and late-night panic attacks into comic relief. Because if I don't draw it out and laugh about it, I'll end up crying into my seventh cup of espresso.

Human Behind the Screen

In a past life, the guy drawing this chaos actually earned a shiny MBA from IMT Ghaziabad. Before plunging into the humble profession of SEO, he was a Marketing and Sales Manager for a massive automotive company in the Construction Equipment Segment, wrangling teams across multiple states in India.

He could have stayed in that world of selling actual physical construction equipment and dealing with predictable quarterly targets. Instead, he traded regional sales meetings for begging developers to fix their canonical tags. He swapped corporate strategy for 3 AM panic attacks over Core Web Vitals. Apparently, the stress of the Indian auto industry still wasn’t enough to break his spirit.